The mission for the Paid Traffic Specialist is to drive quality, targeted traffic to funnels that turn into leads, interest, and sales. You will be both hands-on building campaigns and matching the best sources of media to the client while also overseeing a small team to help with some of the workload.

What’s in it for you to work at No Joke Marketing:

• Great small business environment and friendly team
• Can work from anywhere in the world with an internet connection
• Extensive initial & ongoing trainings to help you become more knowledgeable than 99.9% of people
• Supportive, attentive & motivated leadership team available to answer questions & help you grow professionally (and personally)
• Owner is actively involved in the business
• An established business that continues to grow rapidly, even in the current economy where are our competitors are struggling or going out of business
• At No Joke Marketing, you get to transform lives by connecting people who need help to those who can serve them

The outcomes expected of this individual are:

• Setup and manage a large number of ad campaigns on a monthly basis for multiple clients in a range of industries.
• 20% time spent analyzing and optimizing campaigns.
• 20% time spent testing new techniques. With the ever-changing landscape of media buying, you should be constantly testing new mediums, methods and tactics to improve results.

Competencies (these are MUSTs):

• Analytical - Numbers and hard data drive your decisions.
• Attention to detail - Does not let important details slip through the cracks or derail a project. Every word counts. Make sure to mention the word “happiness” in your phone screening for brownie points.
• Communication - Speaks and writes clearly and articulately.
• Distiller - Ability to understand and translate complex concepts and technical information into practical marketing language
• Efficiency - Able to produce significant output with one piece of content. (A blog post becomes an infographic and repurposed as a video script, for example.)
• Entrepreneurial - You treat your career like a business. You carry that through for the benefit of your employer and for the clients whose ad accounts you manage.
• Proactivity - Acts without being told what to do. Has an ability to foresee needs before they arise.
• Systematic - Relentless with testing while adhering to a structured, systematic approach that keeps everything well organized.
• Work ethic - You balance having a life with a strong willingness to work hard and do what it takes to get the job done.

Preferred or Nice-to-Have Skills and Experience:

These are not required but the more of these you can check off, the higher your chances. All claims of experience must be proven through samples and/or testing.

• Recent hands-on experience managing paid traffic, or in some related discipline within digital marketing
• Facebook Ad Planning/Buying
• Google Ads Planning/Buying
• Ad experience on other platforms (e.g. Bing, Twitter, etc.)
• Leadpages experience is a plus
• Infusionsoft experience is a plus
• Split Testing (A/B testing) experience
• Ability to create, manage, and monitor email funnels
• Ability to write direct response copy for a wide variety of media
• Basic-level or greater ability to source and edit images for PPC