·         Develop content strategy aligned with short-term and long-term marketing targets

·         Publish engaging content/Technical content

·         Edit, proofread and improve writers’ posts

·         Liaise with content writers to ensure brand consistency

·         Optimize content according to SEO

·         Use content management systems to analyze website traffic and users engagement metrics

·         Manage content distribution to online channels and social media platforms to increase web traffic

·         Develop an editorial calendar and ensure content team is on board

·         Stay up-to-date with developments and generate new ideas to draw audience’s attention